Camp Marketing Audit

Discover what’s working, what’s not, and what’ll make your camp stand out.

Is Your Camp’s Marketing Reaching Its Full Potential?

Marketing can feel overwhelming, especially with so many channels and options. That’s why we created the Camp Marketing Audit—a personalized, in-depth look at your marketing efforts across Website, Social Media, Email, and Print. We’ll help you pinpoint what’s working, highlight the areas to strengthen, and set you up with a clear, actionable plan to attract more campers and connect with your community.

Whether you’re looking to boost enrollment, grow your camp’s online presence, or just make sure your message is landing, our Camp Marketing Audit is designed to help you make impactful changes without adding extra work to your plate.

What’s Inside the Camp Marketing Audit?

Four Key Areas to Drive Growth and Engagement

We look at four critical aspects of your camp’s marketing. Each section is packed with insights and opportunities tailored to make a real impact.

Bring in More Visitors and Keep Them Engaged

Website Check-Up

Your website is more than just an online brochure—it’s the heart of your digital presence. We’ll review your website’s performance, checking for SEO effectiveness, mobile compatibility, user experience, and key conversion elements (like sign-ups and registrations). You’ll get a clear plan for optimizing your site to make it easier for people to find, explore, and engage with your camp.

Showcase Your Camp’s Personality and Build an Engaged Community

Social Media Impact Review

Social media is where your camp’s story comes alive. We’ll analyze each platform you use to see how effectively it’s engaging families and campers. Are posts reaching the right audience? Are you connecting in a way that feels real and meaningful? With our guidance, you’ll learn how to make your social channels a true extension of your camp’s energy and mission.

Nurture Relationships and Keep Your Audience Connected

Email Marketing Refresh

Emails can be incredibly powerful when done right. We’ll dig into your email strategy, looking at open rates, engagement, and click-through performance to see where things could be working better. From welcome sequences to regular newsletters, we’ll give you strategies to keep families, donors, and campers interested, informed, and excited about what’s coming up.

Make Every Brochure and Flyer Count

Print Materials Tune-Up

Your print materials often make a lasting impression, especially for families and supporters who like having something they can hold. We’ll review your brochures, mailers, and flyers, ensuring they’re visually appealing, on-message, and compelling enough to make readers take action. You’ll get tips on design, messaging, and brand alignment to make sure every printed piece is memorable.

How It Works

Share Your Materials

You provide us with access to the materials we need—website links, social media access, recent email campaigns, and print samples. This lets us see your marketing exactly as your audience does.

Thorough Analysis

Our team dives into each area, using a mix of data, best practices, and our deep knowledge of the camp industry to assess what’s working and where you have room to grow.

Results Review Session

We’ll schedule a review session with you to go over our findings. This isn’t just a “read the report” moment—we’ll talk about each insight, answer questions, and give you practical steps to move forward confidently.

What You’ll Walk Away With

Our Camp Marketing Audit doesn’t just give you information—it gives you a game plan.

  • Customized Audit Report: A comprehensive breakdown of findings in each area, with clear recommendations and prioritized action items to help you improve engagement and visibility right away.
  • One-on-One Review Meeting: We’ll walk through the report together, talking through each suggestion so you feel fully equipped to take the next steps. You can ask questions, clarify any points, and work with us to start making an immediate impact.
Every Camp Has a Story That Deserves to Be Told.

Why Trust Our Camp Marketing Audit?

At Tic Tac Toe Marketing, we know camps. We know that marketing isn’t just about flashy ads or big promises; it’s about authentically connecting with the families, donors, and communities who are ready to support your mission. Our Camp Marketing Audit gives you the insights, tools, and confidence to make that connection stronger than ever.

Our Promise to You:

  • No complicated jargon, just honest insights and recommendations.
  • Practical advice that’s easy to implement, even if you don’t have a big marketing team.
  • A clear path forward that fits your camp’s unique goals and vision.

Flexible Pricing Options

Complete 4-Area Audit

$600
  • Includes all four areas: Website, Social Media, Email, and Print materials,

Website Check-Up

$200
  • SEO analysis
  • User experience and navigation review
  • Mobile responsiveness assessment
  • Conversion rate optimization (forms, call-to-action effectiveness)

Social Media Impact Review

$200
  • Engagement analysis (likes, comments, shares)
  • Content effectiveness assessment (post frequency, format, and relevance)
  • Brand alignment and messaging consistency
  • Recommendations for increasing reach and engagement

Email Marketing Refresh

$200
  • Open and click-through rate analysis
  • Review of email sequences (welcome series, newsletters, etc.)
  • Audience segmentation assessment
  • Recommendations for subject lines, messaging, and design

Print Materials Tune-Up

$200
  • Review of design consistency and branding
  • Messaging clarity and tone assessment
  • Call-to-action optimization
  • Suggestions for layout, visuals, and printing quality

Meet the Tic Tac Toe Team

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Owner

Casey Fuerst

Casey has over 20 years of experience working with nonprofits and small businesses to give them messaging, strategic marketing plans, and collateral materials to support their work.

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Creative Director

Carter Blend

Carter has a passion for design and function. He brings over 15 years of experience inspiring teams and organizations to push boundaries and deliver impactful experiences.