CASE STUDY:
PECOMETH
CLIENT
BACKGROUND
For more than 75 years, Pecometh Camp & Retreat Ministries has offered a sacred place where faith, community, and nature meet. Located on the shores of the Chester River in Centreville, Maryland, Pecometh provides summer camps, retreats, and family programming that invite individuals of all ages to grow in faith, experience renewal, and build lasting connections.
Yet even with that rich legacy, Pecometh found itself at a crossroads: their brand identity had grown outdated, their online presence was under-performing, and their messaging lacked consistency across touchpoints.
CLIENT
CHALLENGES
Challenge 1:
Outdated Brand Identity
Pecometh’s visual identity and communications no longer reflected the vitality, inclusivity, and modern spirit of their mission. The look and feel felt stuck in the past, limiting appeal, especially among younger families and prospective campers.
Challenge 2:
Ineffective Online Presence
With a wealth of programs offering day camps, overnight camps, retreats, and family experiences, Pecometh needed a website and digital presence that could showcase everything clearly, drive registrations, and speak directly to the needs and values of families. Yet analytics revealed low engagement, under-leveraged traffic, and higher bounce rates than desired.
Challenge 3:
Inconsistent Messaging
Across print materials, digital media, and onsite assets, the messages weren’t aligned: some emphasized “camp fun,” others “faith formation,” still others “retreat and renewal.” This fragmentation diluted Pecometh’s trusted reputation and made it harder for new families to understand what made Pecometh distinct.
TIC TAC TOE
APPROACH
We analyzed the challenges and crafted a comprehensive strategy that addressed Blue Lake Camp's requirements, focusing on the following key elements:
Brand Identity Redesign
- We conducted market research and met with staff to understand Pecometh's unique value proposition.
- Effective messaging and market strategy were implemented.
- A new brand identity was developed to feel unified, distinctive, and rooted in Pecomth's mission.
- The updated logo, color palette, and visual guidelines provided a consistent brand representation across all marketing materials.
Website Development
- A user-friendly, responsive website was designed with a mobile-first approach, ensuring easy navigation and optimal user experience.
- Engaging content, including vivid imagery and videos showcasing camp activities, was incorporated to evoke a sense of excitement and adventure.
- Effective Search Engine Optimization (SEO) was implemented to capture organic traffic as well as show up in search results.
Consistent Materials
- Tic Tac Toe Marketing produced a fresh suite of digital and print assets.
- Flyers, postcards, brochures, stickers, email templates, and more
- This ensured every touchpoint felt seamless: the brochure matched the website, the social posts echoed the print piece, and retreat guests experienced the same visual language.
THE
RESULTS
Brand Reinvention
Brand awareness and trust grew: families reported greater confidence in Pecometh’s sense of stability, community, and inclusive faith-based experience.
Website Development
Website traffic improved significantly, with higher session times and lower bounce rates as visitors found what they were looking for more quickly.
Impactful Communication
Communication became reliable and consistent: Pecometh’s team now sends aligned messages across channels, reinforcing the key themes and mission.
THE
CONCLUSION
By partnering with Tic Tac Toe Marketing for Camps, Pecometh repositioned itself from a well-known but under-leveraged legacy camp into a refreshed, mission-driven brand ready to meet the expectations of modern families, while staying true to its faith-based roots.
The improved brand identity, enhanced website, and consistent messaging have delivered a stronger foundation for future growth, deeper camper and retreat-guest engagement, and more effective storytelling of God-inspired, life-changing experiences.