Messaging for Camps
PEOPLE DON'T BUY THE BEST PRODUCTS
THEY BUY THE ONES THAT COMMUNICATE THE CLEAREST
As a StoryBrand Certified Guide, our CEO, Casey Fuerst, is committed to creating simple, easy-to-understand messaging for all of our clients.
StoryBrand is framework that helps companies clarify their messages so they can have a greater impact. If you would like to learn more about this framework, read (or listen to the audiobook version), Building a StoryBrand by Donald Miller.
By creating a Messaging Guide for each of our clients, we assure we are working from the same playbook.
The process of creating the Messaging Guide provides value in two ways:
1. It helps you better understand who you are and gives you (and your whole team) language to communicate.
2. It becomes the cornerstone of all of our marketing materials and communications. When everyone is using language that they agree on, it makes the creation process more efficient and the final result more impactful!
Here's How it Works
In-Person or Online
You choose:
1/2 day together in person
or
Three 90-minute zoom calls
Include Your Leadership Team or Board of Directors
Both groups can benefit from being able to better communicate on your behalf.
Full Messaging Guide
Casey will facilitate all sessions and create a full messaging guide for your organization - based off of the core message that you work on together.
Download Our FREE Camp Marketing Kit
Includes:
- Messaging Worksheets
- Mapping your Registration Process
- Sample Summer Camp Website Landing Page
- Brochure Content Outline
- Unique Camper Recruitment Ideas
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Here's What Other Camp Leaders Have to Say...
Meet Our CEO, Casey Fuerst
Casey has worked with nonprofits (mostly camps and retreat centers) to give them messaging, strategic marketing plans and collateral materials to support their work for 20+ years. She has helped camps get new initiatives and campaigns off the ground, supported leadership through major rebranding efforts, managed complex crisis communication, and executed countless print and online campaigns.
She is also a StoryBrand Certified Guide and use this framework to create powerful marketing messages that make a real impact!
Messaging Guides
Clear Messages Draw Ideal Participants to You
Marketing planning
Comprehensive, Intentional Plans for Your Mission Areas
Design & Development
Content Creation and Design for Print and Digital Platforms.