Messaging for Camps

PEOPLE DON'T BUY THE BEST PRODUCTS

THEY BUY THE ONES THAT COMMUNICATE THE CLEAREST

As a StoryBrand Certified Guide, our CEO, Casey Fuerst, is committed to creating simple, easy-to-understand messaging for all of our clients.

StoryBrand is framework that helps companies clarify their messages so they can have a greater impact. ​If you would like to learn more about this framework, read (or listen to the audiobook version), Building a StoryBrand by Donald Miller.

By creating a Messaging Guide for each of our clients, we assure we are working from the same playbook.

The process of creating the Messaging Guide provides value in two ways:

1. It helps you better understand who you are and gives you (and your whole team) language to communicate.

2. It becomes the cornerstone of all of our marketing materials and communications. When everyone is using language that they agree on, it makes the creation process more efficient and the final result more impactful!

Web - StoryBrand Guide Badge

Here's How it Works

In-Person or Online

You choose:

1/2 day together in person

or

Three 90-minute zoom calls

Include Your Leadership Team or Board of Directors

Both groups can benefit from being able to better communicate on your behalf.

Full Messaging Guide

Casey will facilitate all sessions and create a full messaging guide for your organization - based off of the core message that you work on together.

Download Our FREE Camp Marketing Kit

Includes:

  • Messaging Worksheets
  • Mapping your Registration Process
  • Sample Summer Camp Website Landing Page
  • Brochure Content Outline
  • Unique Camper Recruitment Ideas
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Here's What Other Camp Leaders Have to Say...

Within the first year our retreat income increased by 10% and we are already on track to exceed our goals for year two. Working with Tic Tac Toe Marketing was absolutely the right choice. Casey helped us realize true results. The good news of the work we are doing is spreading faster than we could have hoped for. As a result of her expertise, we’ve also been able to adopt new best practices for our team and our marketing efforts. Now we can continue to share our mission with purpose and direction with confidence and the results have been tremendous!

Travis Aufderheide

Executive Director, Green Lake Ministries

It was a joy to have Casey work with our staff team. She brought out the vision for growth that we needed in a way that was engaging and non-threatening to us. We came away with ideas we can implement immediately and a solid plan for moving our camp ministry forward. I am thrilled that we chose Casey and Tic Tac Toe to help us.
 

Heather Winthrow

President, Jumonville Camp and Retreat Center

Casey Fuerst and Tic Tac Toe Marketing helped define and streamline our marketing strategy. She created useful tools for us to utilize and really listened to our needs and goals. 

Sarah Lefler

Executive Director, Mar-Lu-Ridge

Meet Our CEO, Casey Fuerst

Casey has worked with nonprofits (mostly camps and retreat centers) to give them messaging, strategic marketing plans and collateral materials to support their work for 20+ years. She has helped camps get new initiatives and campaigns off the ground, supported leadership through major rebranding efforts, managed complex crisis communication, and executed countless print and online campaigns.

She is also a StoryBrand Certified Guide and use this framework to create powerful marketing messages that make a real impact!

Web - StoryBrand Guide Badge

Messaging Guides

Clear Messages Draw Ideal Participants to You

Marketing planning

Comprehensive, Intentional Plans for Your Mission Areas

Design & Development

Content Creation and Design for Print and Digital Platforms.