Luther Crest Bible Camp is located on the shores of Lake Carlos near Alexandria, MN. It is dedicated to providing transformative and faith-based camping experiences for individuals of all ages and offers a range of programs, activities, and events to foster spiritual growth, community, and personal development.
Executive Director Transition
Luther Crest faced a critical juncture with the departure of their longstanding executive director. This transition created an opportunity for the organization to reevaluate its overall strategy, including its marketing initiatives.
Ineffective Online Presence
The website was outdated, not user-friendly, and failed to effectively communicate the camp's mission and values.
Outdated Marketing Strategies
Their current marketing efforts were seldom and random. They did not have a clear, organized plan to successfully execute a comprehensive marketing strategy.
TIC TAC TOE
We analyzed the challenges and crafted a comprehensive strategy that addressed Luther Crest's requirements, focusing on the following key elements:
Monthly Marketing Support
- Developed a communication plan to ensure transparency and maintain community trust during the transition.
- Executed a comprehensive marketing plan from month to month to ensure their communications and online presence stayed strong.
- Designed emails, social posts, print materials, and custom graphics that adhered to the established marketing plan and reflected Luther Crest's mission and values.
Website Development and Optimization
- A user-friendly, responsive website was designed with a mobile-first approach, ensuring easy navigation and optimal user experience.
- Engaging content, including vivid imagery and videos showcasing camp activities, was incorporated to evoke a sense of excitement and adventure.
- Effective Search Engine Optimization (SEO) was implemented to capture organic traffic as well as show up in search results.
Comprehensive 12-Month Marketing Plan/Strategy
- Tic Tac Toe Marketing worked alongside Blue Lake in creating an impactful giving campaign.
- Custom graphics and a landing page on the website were created to distribute information and effectively convert donations.
- Social media platforms were leveraged to spread the message, utilizing compelling visuals and storytelling to generate interest and shares.
The new brand identity received overwhelmingly positive feedback from campers, parents, and staff. It resonated well with the target audience, resulting in increased interest and inquiries.
The revamped website witnessed a substantial increase in traffic, and the user engagement metrics improved significantly. This, in turn, led to a rise in online registrations for the upcoming camp season.
The fundraising campaigns proved to be highly successful. The email campaign and social media initiatives generated a substantial increase in donations from both past campers and new donors.
By implementing a well-rounded strategy encompassing brand redesign, website development, and effective fundraising campaigns, Tic Tac Toe Marketing successfully assisted Blue Lake Camp in achieving their objectives.
Blue Lake's enhanced brand image and online presence, along with increased donations, allowed them to continue their tradition of providing extraordinary experiences to young campers for years to come.