We are committed to creating simple, easy-to-understand messaging for all of our clients.

By creating a Messaging Guide for each of our clients, we ensure we are working from the same playbook.

The process of creating the Messaging Guide provides value in two ways:

1. It helps you better understand who you are and gives you (and your whole team) language to communicate.

2. It becomes the cornerstone of all of our marketing materials and communications. When everyone is using language that they agree on, it makes the creation process more efficient and the final result more impactful!

Here's How it Works

In-Person or Online

You choose:

1/2 day together in person


Three 90-minute zoom calls

Include Your Leadership Team or Board of Directors

Both groups can benefit from being able to better communicate on your behalf.

Full Messaging Guide

Casey will facilitate all sessions and create a full messaging guide for your organization - based off of the core message that you work on together.

Download Our FREE Camp Marketing Kit


  • Messaging Worksheets
  • Mapping your Registration Process
  • Sample Summer Camp Website Landing Page
  • Brochure Content Outline
  • Unique Camper Recruitment Ideas
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Here's What Other Camp Leaders Have to Say ...

Travis Aufderheide

Green Lake Bible Camp

“Within the first year, our retreat income increased by 10% and we are already on track to exceed our goals for year two. Working with Tic Tac Toe Marketing was absolutely the right choice. Tic Tac Toe Marketing helped us realize true results. The good news of the work we are doing is spreading faster than we could have hoped for. As a result of her expertise, we’ve also been able to adopt new best practices for our team and our marketing efforts. Now we can continue to share our mission with purpose and direction with confidence and the results have been tremendous!”

Maddie Elliott

Luther Crest

Luther Crest was about to experience the largest transition that the organization had seen in over 15 years. With an outgoing Executive and Program Director, the organization needed to focus inward on strategy and mission to move forward. That was going to take our staff's time and energy. We needed help bridging this transition and we needed help that would match our organization's culture, commitment, and striving for excellence. Tic Tac Toe Marketing was the team for the job. Casey and Carter were dedicated partners who provided us with just what we needed! They offered us tailored marketing plans and strategies and never let communication at Luther Crest slip through the cracks. We couldn't have crossed this bridge without Tic Tac Toe!

Meet Our CEO, Casey Fuerst

Casey has worked with nonprofits (mostly camps and retreat centers) to give them messaging, strategic marketing plans and collateral materials to support their work for 20+ years. She has helped camps get new initiatives and campaigns off the ground, supported leadership through major rebranding efforts, managed complex crisis communication, and executed countless print and online campaigns.

Messaging Guides

Clear messages draw ideal participants to you

Marketing planning

Comprehensive plans tailored to your mission areas

Design & Development

Content creation and design for various platforms.