Strategic Marketing & Fundraising Plans for Your Camp

FACT: Your Camp Absolutely NEEDS a Strategic Marketing & Fundraising Plan.

Most camp and retreat leaders, like yourself, spend time setting annual goals. You share those goals with your teams and everyone works hard in their own area to try to affect the outcome.

Sometimes you reach those goals, and sometimes you don’t. More often than not, you may not even be clear about the reasons for your success or failure. When this is true, you are guessing what you should or shouldn’t do in the future.

You can do so much better! Imagine what you could be doing if you had strategic, comprehensive marketing and fundraising plans. You could more consistently reach those goals and, perhaps, even make them bigger!

So, Why Not Just Do It?

Marketing and Fundraising Planning is easier said than done. It takes intentional time and focus to create strong plans. It also takes a specific type of expertise that you may or may not have on your team.

Frankly, you need experts to help make this happen so that your plans have strong tactics that we know will work, paired with innovative new approaches that may just help you break through the clutter in front of constituents every single day. 

That’s why we have joined forces to provide you with a comprehensive plan that meets all these needs for your program marketing and fundraising communications.



Here's What Your Packages will Include

Marketing Planning by Tic Tac Toe Marketing

Over two days, Carter from Tic Tac Toe Marketing will work with your leadership team to do comprehensive marketing plans. You can count on accomplishing three areas of mission. These typically include summer camp, summer staff, and retreat rentals. 


You'll receive your marketing plan as an editable Word file within a week of our time together. 


Fundraising Planning by Brenda Moore & Associates

After two days with Jana Swenson from Brenda Moore and Associates, you will have a clear and achievable plan to grow your yearly fundraising income. You’ll have a comprehensive fundraising strategy that can be repeated annually. Your project will include tactics to measure progress, involve others, and help you raise the most money possible for your organization's important work.


The process of creating this plan includes an assessment. We’ll review your giving data, understand your challenges, and clarify your needs. Then, we’ll facilitate a conversation with your fundraising and/or leadership team to create a 12-month plan to increase fundraising capacity and gift income. 


When you book this full package by the end of 2024, you'll also receive:

  • A full SEO audit of your current website
  • A comprehensive review call with the combined team (your leadership, Tic Tac Toe Marketing, and Brenda Moore & Associates) to coordinate any overlap in the plan.
  • Quarterly execution calls (for a year) with Jana Swenson to coach you in the use of your fundraising plan.
Your Investment

You Can't Afford to NOT do This!

Because we know the value of having BOTH plans in place, we’ve created a package that allows you to do both. Each planning process will take place independently, but components of the work will cross over. The teams from Tic Tac Toe Marketing and Brenda Moore & Associates work closely together and will be able to clarify and adapt as needed.


Cost for both plans - $11,500 (plus travel allowances)


Optional add-ons:

  • Donor Prospect Research
  • Ongoing Fundraising support and coaching
  • Ongoing Marketing Execution
  • Website Design and Build

Here's How it Works

Schedule A Call

We'll talk through your needs and determine if we can help.


If we decide we are a good fit for one another, we’ll send a proposal and contract for you to sign.

Planning Workshops

Schedule time with Tic Tac Toe Marketing & Brenda Moore & Associates to do your planning work.


About Brenda Moore & Associates

Brenda Moore & Associates (BMA) solves fundraising problems for faith-based nonprofits. With 80+ years of collective fundraising experience the BMA team is knowledgeable and effective. 

BMA is a top choice for camps needing to improve their fundraising for two reasons. First, BMA has a proven track record of helping camps hit and exceed their fundraising goals. Second, the BMA team has personally experienced the life-changing weeks summer camps provide for families and youth. 

Jesse Weiss

Camp Amnicon

“In the six years since we first worked with Brenda, Camp Amnicon has more than doubled our individual gifts, nearly tripled our annual gift fund, and more than doubled our camper scholarship fund.

When we invited Brenda to help us with our fundraising planning, the overall situation of our organization and our donor base seemed bleak. 

After she spent time understanding our specific situation and context, the detailed and actionable steps she provided were immensely valuable. However, the even greater impact she provided was the confidence that the capacity of our donors was enough for our organization to be sustainable – we just had to get to work.”

Emily Tveite

Lutheran Campus Ministry Madison

The best part of working with [Brenda’s team] was figuring out how I would make sense of fundraising in my context that was realistic with the time I have. I could see the results which helped me take risks and try new things.

When I stepped into the Executive Director role I didn’t know the ministry’s donors. But through reviewing the metrics, establishing a solid strategy, and visiting donors, I have a much better sense of all that’s possible. Brenda also helped the board envision priorities and claim their important role in the fundraising process.


About Tic Tac Toe Marketing

Tic Tac Toe Marketing has been creating marketing plans and helping camps live them out for 7 years. CEO, Casey Fuerst, has been doing camp marketing for more than 25 years! “After creating plans for more than 40 camps, we not only have the process down pat, we know what works and what doesn’t,” says Fuerst. 

This work is a blast and is jam-packed with learning, ideation, and fun. Plus, you end up with a comprehensive marketing plan that ramps up how you communicate with all of your audiences.

Travis Aufderheide

Green Lake Bible Camp

“Within the first year, our retreat income increased by 10% and we are already on track to exceed our goals for year two. Working with Tic Tac Toe Marketing was absolutely the right choice. Tic Tac Toe Marketing helped us realize true results. The good news of the work we are doing is spreading faster than we could have hoped for. As a result of her expertise, we’ve also been able to adopt new best practices for our team and our marketing efforts. Now we can continue to share our mission with purpose and direction with confidence and the results have been tremendous!”

Maddie Elliott

Luther Crest

"Luther Crest was about to experience the largest transition that the organization had seen in over 15 years. With an outgoing Executive and Program Director, the organization needed to focus inward on strategy and mission to move forward. That was going to take our staff's time and energy. We needed help bridging this transition, and we needed help that would match our organization's culture, commitment, and striving for excellence. Tic Tac Toe Marketing was the team for the job. Casey and Carter were dedicated partners who provided us with just what we needed! They offered us tailored marketing plans and strategies and never let communication at Luther Crest slip through the cracks. We couldn't have crossed this bridge without Tic Tac Toe!"