Camp Marketing Score April 16, 2024 This assessment will help you evaluate how well your camp's current marketing efforts are performing. Answer the following questions honestly to receive your personalized results and recommendations for improvement. 1. Which best describes your camp's summer staff recruitment efforts? Poor: Picture herding cats... blindfolded... in a hurricane. Yeah, that's pretty much how our recruitment process feels. But hey, chaos breeds character, right? Average: It's a bit like a reality TV show audition: we've got drama, unexpected talents, and the occasional 'villain' who keeps things interesting. You never know what you're gonna get! Excellent: We've got so many amazing candidates lined up that even the mosquitoes want to interview for a spot! None 2. Which best describes your camp's website? Excellent: It's the gold standard of camp websites - user-friendly, visually stunning, and packed with helpful resources. Average: It's like a quirky camp counselor - it has personality, but occasionally gets lost in the woods. Poor: Our website? More like a time capsule from the '90s. None 3. Which best describes your camp's print marketing efforts? Excellent: Our camp's print marketing is the Picasso of promotional materials—abstract, avant-garde, and often misunderstood, but undeniably intriguing and memorable. Poor: It's like trying to start a campfire with damp wood, lots of smoke, but not much heat. Average: Our print materials are like a soggy marshmallow, it's there, but it's not exactly making anyone excited. None 4. Which best describes your camp's social media presence? Poor: Our social media presence is as scarce as our cell phone reception at camp. Average: Our social media game is about as consistent as campfire smoke direction on a windy day. Excellent: We're rocking social media like a campfire sing-along - everyone's joining in and sharing the love. None 5. Which best describes your camp's email marketing efforts? Poor: Emails? Oh, we were going to send those, but the meal bell just rang! Average: Our email marketing is like a camper's first attempt at archery - sometimes it hits the bullseye, but mostly it's just shooting arrows into the bushes. Excellent: Our emails are hitting inboxes like a surprise water balloon fight - refreshing, engaging, and leaving them wanting s'more! None 6. Which best describes your camp's overall marketing strategy and planning process? Excellent: We've mapped out our marketing trail with all the precision of a GPS—every hashtag is a marked tree, and every social media post is like setting up a perfectly pitched tent. Poor: Our approach is like trying to start a campfire with wet wood—it's all smoke and no flames, and no one knows why we keep doing it this way! Average: Our marketing plan is like a tent that's missing its stakes. Everything's a bit wobbly, and the slightest gust of wind can blow us away. We do a lot of 'winging it' and hope we don't end up in a lake! None Name (ex: John Smith) Email (ex: [email protected]) Camp Name (ex: Camp Awesome) Time's up
